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Retail Holiday Sales to Increase 4.0 to 4.5%

September 25, 2014


According to Deloitte’s annual holiday sales forecast, U.S. retail holiday sales are expected to climb 4.0 to 4.5% year-over-year to between $981 billion and $986 billion, above last year’s holiday season growth of 2.8%. This will put increased pressure on logistics and package delivery companies.

FedEx plans to hire more than 50,000 extra workers to handle what should be another record year for holiday-season package deliveries. Carriers will again be challenged by a compressed holiday season with Thanksgiving not until Nov. 27 pushing Cyber Monday back to Dec. 1. 

According to Deloitte, online sales are expected to rise up to 14%, with digital interactions influencing 50%, or $345 billion, of retail stores sales during the 2014 holiday season.

“While online sales continue to climb, digital customer interactions through both virtual and physical store channels present greater sales opportunities than online or mobile commerce alone,” said Alison Paul, vice chairman Deloitte LLP and retail and distribution sector leader.

Deloitte's research indicates that 84% of shoppers use digital tools before and during their trip to a store. Additionally, those shoppers convert, or make a purchase, at a 40% higher rate than those who do not use such devices during their shopping journey.

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